Now that 2025 has come to a close and 2026 has arrived, our team at Sprift reflects on last year’s achievements and shares their tips that could help set you up for success this year.
We've come out of another big year for the UK property industry with the introduction of tighter regulations and new policies coming into play that each contribute to an ever-changing landscape for professionals to keep up with.
In 2025 alone, property professionals had to navigate tightening Material Information requirements, the continued progression of Leasehold and Freehold Reform measures, updates to Building Safety legislation, and rising expectations around upfront disclosure and transparency. These changes come with increased client expectations. This, alongside an ever-changing market, has created added pressure for businesses to work smarter and with better insights than ever before.
While it may be the case that the only thing that’s permanent is change, one thing that remains true is that our platform is here to support you and your business no matter what the market may look like. So, as we start to navigate a brand-new year, we’ve come together as a team to share some wins from 2025 as well as tips that are sure to help you set yourself up for success in 2026.
Whether you’re an estate agent, mortgage professional or surveyor, there’s something for you to take away. Notepads at the ready…
Estate agency
We understand the added pressure many agents across the country are facing as a result of increasing regulatory demands on top of regular market shifts. That’s why we believe that platforms like ours should work alongside you to lessen the burden of mounting market pressures and mover expectations.
In 2025, we continued to develop our platform for estate and letting agents by strengthening our Material Information offering which was recently recognised by the industry as we were awarded gold for Upfront and Material Information at the Kerfuffle Awards. That’s right, we’ve got a solution you can use as part of your Material Information compliance framework which generates sharable Material Information reports and can help you turn what might once have been a compliance headache into a competitive advantage.
To help you understand properties more deeply, we also added map layers such as flood risk, radon gas, and landfill sites to our platform so you can impress potential clients from your very first conversations and highlight your position as a local market expert, differentiate your offering and win more business.
Notably, we also launched our new Interactive Property Reports last October, which are more than just a smart way to present and share property data, they’re a business growth tool. Designed to drive engagement, collaboration and revenue, our Interactive Property Reports are the tool your competition doesn’t want you to have.
Looking ahead, having worked in the property industry for over 37 years, Gary MacDonald, our Head of Sprift for Estate and Letting Agents believes our reinvented Interactive Property Reports will be one of the key things to incorporate as part of your strategy for 2026. Here’s what he had to say when sharing his tips for success in this new year:
“This year, I think it’ll be really important for estate agents to generate revenue in multiple ways. Our new Interactive Property Reports are one of the things that can help with that. Earning referral fees has always been a great way for agents to boost their revenue, but by introducing our new Partners page to our Interactive Property Reports, we’ve delivered a tool that enables industry collaboration with just a few clicks and keeps your preferred partners front-of-mind to drive your referral revenue with every client engagement.
In addition, leveraging the Area Search function within our Prospect tool will support your strategy when helping a client find a suitable property, or when searching for homes that aren’t currently on the market and have a higher propensity to sell to build your pipeline. With our Area Search function, you can map your area of interest and select from our range of filters to identify properties that match particular criteria so you can action more targeted, focused campaigns and achieve better results from your prospecting efforts.
Having 300+ data points on over 30 million UK residential properties in one place, the ability to generate comprehensive property reports in a matter of minutes, and access to our data upload function which can be used to write to prospective clients via our direct mailing function, means you can continue optimising your efficiency with our platform through every twist and turn the market may take this year and beyond.”
Mortgage professionals
Advisers are operating in a climate where borrowers are more rate-sensitive, lenders are tightening risk assessments, and cases can fail late in the process due to property-related surprises. As competition increases and digital-first expectations rise, 2026 will be the year where advisers must show real value.
It’s been great to see growing adoption of technology in the mortgage sector over the last year. Having moved into the space just under two years ago, we’re proud to already be working with over a thousand mortgage and specialist lending advisers.
From building regulations and planning history to restricted covenants and leasehold length, our platform provides instant access to transparent, upfront, and accurate UK residential property data that can otherwise be hard to find. With these insights at your fingertips, we’ve made it possible to package cases with more confidence and identify potential hinderances early in the process to support you in identifying suitable mortgage products and lenders.
When considering what would be important to focus on in 2026, our Business Development Executive, James Anderson, said:
“Advisers need to continue to embrace new systems such as our platform to differentiate themselves from competitors and support them in working more efficiently, or they risk being left behind by those who have already introduced more technology into their day-to-day.
Another way to differentiate yourself, which I believe will be a key factor in converting more business this year, is by adding more value to the service you provide as mortgage products become more competitive and borrowers shop around. Sharing our Key Property Facts reports are great for providing a more personalised service and help our customers convert more enquiries to written business.
With even more innovation planned for this year, we’re committed to equipping our customers with tools that help contribute to achieving greater efficiency and delivering a more tailored service in a market with growing expectations.”
Surveying:
With a rising need for greater efficiency, growing client expectations and a demand for greater clarity throughput the transaction process, we’ve seen many surveyors pivot towards more digital, data-backed ways of working, a shift we believe will become even more important going forward.
Our Sprift for Surveyors platform benefited from plenty of development in 2025, a lot of which came as a direct result of your feedback, so you can be confident our features have been designed with your needs as a surveyor in mind.
Some of our latest highly requested functionality includes the ability to embed full map overlays for insights such as conservation areas, listed buildings, flood risk, and green belt into our downloadable, PDF property reports. We also launched our powerful, comprehensive comparables engine that enables you to generate and share timestamped, localised comparables with flexible filtering and your own personalised commentary.
Our flood risk data was upgraded too. Now, our platform provides enhanced flood modelling from the Environment Agency (NaFRA), including water depth indicators and future climate scenario data to strengthen your research.
When talking to Jamie Craddock, Head of Sprift for Surveyors, about what to look forward to in 2026, he said:
“It’s been a pleasure to have received so much positive feedback from our clients in the last year which has highlighted how more and more surveyors are using Sprift to give themselves the edge at quotation stage and win more business as a result.
To help with this even further this year, we’ll be delivering even more data, useful integrations, and new features to help you stay ahead of industry change and meet rising expectations.
As the transaction process evolves and movers demand more from your service, being able to demonstrate your expertise by sharing comprehensive property data at the earliest point in your conversations will be key to converting leads. Remaining proactive and leveraging tech-enabled reporting tools will allow you to do this more efficiently and with ease.”
Let’s round things up…
This year will reward those who don’t just react to change but actively prepare for it. The need for upfront property data and increased transparency is set to stay, optimising efficiency and highlighting potential risks earlier on in the transaction process will help meet more demanding client expectations, and diversifying revenue streams will be key to business growth.
So, as you begin to take on 2026, now’s the time to think about your strategy, lean into data, and harness the tools that’ll put you ahead of the competition. What’s more is that with even more innovation on the horizon, our platform will continue to be by your side every step of the way.
We’d love to show you more on how our platform can support your business. Book a demo with our team below.
The information provided by Sprift Technologies Limited in relation to Material Information guidance is intended for general informational purposes only. While we aim to support property professionals in understanding regulatory expectations, this content does not constitute legal advice and should not be relied upon as such. Responsibility for ensuring compliance with the relevant regulations remains solely with the agent or firm. We strongly recommend seeking independent legal advice to ensure your specific obligations are met. Sprift Technologies Limited accepts no liability for any loss arising from reliance on the guidance provided.
