We’re proud to announce the launch of Alto Prospecting, powered by Sprift. Find out all you need to know about the new tool below.
We’re delighted to share that our platform is powering Alto’s new data-led tool, Alto Prospecting, which helps estate and letting agents identify which properties and landlords are most likely to come to market before the properties are publicly listed.
Built directly into Alto’s all-in-one CRM, Alto Prospecting gives agents instant access to real-time property intelligence, verified landlord records, and whole-of-market insights across England and Wales, alongside automated outreach tools, all from a single platform.
Unlike manual prospecting methods such as leaflet drops or cold calling, Alto Prospecting is designed to save time, improve targeting, and reduce wasted marketing spend. It enables agents to focus their efforts on the owners and landlords most likely to act, using GDPR-compliant data.
The tool supports both sales and lettings teams, including dedicated landlord prospecting across England and Wales, helping agents uncover new instructions faster and build stronger pipelines with less effort.
Commenting on the launch, Stu Pick, Partnerships Director at Alto, said: “We’re delighted to be launching Alto Prospecting as part of Alto’s all-in-one CRM. With Alto Prospecting, agents can see who’s likely to come to market before the competition - whether that’s a homeowner preparing to sell or a landlord ready to let. That’s then backed by some of the most complete and legitimate property and landlord data in the UK. No gaps. No guesswork. Just the full picture. It’s a genuine unfair advantage, built directly into Alto, as the modern, AI native CRM agents already rely on every day.”
Early adopters are already seeing strong results. Agents using Alto Prospecting are winning up to 22% more instructions compared to those who don’t.
Dan Fuoco, our Commercial Director here at Sprift, adds: “We chose to partner with Alto because we share a clear mission: helping agents save time and focus on what they do best - selling and letting homes. By combining Sprift’s whole-of-market property and landlord data with Alto’s CRM and automation, agents can prospect smarter, not harder. Every campaign starts with legitimate, comprehensive market data and turns insight into action, all from the CRM at the heart of their business.”
From reduced or withdrawn properties, to sales that have fallen through, to landlords ready to be approached, Alto Prospecting brings high-value opportunities into plain sight.
Agents can filter searches by area or criteria, launch fully branded direct mail campaigns in just a few clicks, and track performance and ROI through Alto’s built-in dashboards.
“As a new agency, we needed something that would help us build momentum fast,” said Tom Moult, co-founder, Ashford & Moult Estate Agents. “Alto Prospecting has done exactly that. Our pipeline is growing, and it’s now an essential part of our daily workflow.”
Another early adopter is already seeing the commercial impact. Kings Group’s Edmonton branch has replaced guesswork with Alto Prospecting, using data-led targeting to identify the right sellers at the right time. As a result, the branch has generated around £96,000 a year in additional instructions.
Suwit Rungruang, Branch Manager at Kings Group Edmonton, said: “Alto Prospecting has completely changed the way we work. We’re no longer guessing where our next instruction will come from. It’s helped us uncover extra listings every month.”
Stu Pick concludes: “Alto’s strategy is about building the right partnerships with tools that genuinely help agents win more instructions and make their lives easier. Alto Prospecting is a great example of that. Our vision is simple: Alto will be the last CRM an agent ever needs.”
Agents can watch a short overview video of Alto Prospecting here, or find our more on Alto's website.