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Only Sprift AI answers from the data nobody else has

Any AI is only as good as the data behind it. Sprift AI runs on the most complete property dataset in the UK.

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30M+ UK residential properties
420+ data points per property
12.5BN total data points
10 years of whole-of-market data

Insights you can trust

Every answer is sourced and dated.

No guesses. Ask a question and the answer comes back in plain English with source and date attached, every time, so you can check it.

Our data comes from thousands of trusted public and private sources, including Royal Mail, Ordnance Survey, Environment Agency, Land Registry, Ofcom, Historic England, Google Maps, and the Office of National Statistics.

The questions your team
asks every single day

Ask about a property, a street, an outcode, a branch or a competitor. Sprift AI gives your team clear answers in seconds, then helps turn those answers into work they can use.

Know exactly what to say
before you walk through the door.

Pre-Val Pack Pre-valuation packs in seconds: AVM, comparable sales, demand index and asking-price range. Everything you need assembled before you knock on the door.  
Pricing Strategy Pricing strategy with evidence: Market-adjusted asking price with comparable data and a confidence range. Ready to take into the valuation meeting.  
Risk Flags Risk flags, instantly: Planning history, flood risk, EPC rating and title restrictions, surfaced before you arrive.    
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Back every pricing conversation
with live comparable data.

Days on Market Days on market and price history: How long a property has been listed, how many times it has reduced, and where it sits against the local median time to SSTC.  
Comparable Evidence Comparable evidence on demand: Recent sales matched by bed count, type and area. Per-sqm rates and a suggested range, ready for the vendor conversation.  
Benchmarks Fast-sale benchmarks: Nearby sold properties with the shortest time to SSTC. Evidence to support a pricing reset with an overconfident vendor.    
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Spot where performance is slipping.
Act before it impacts numbers.

Stale Stock2 Stale stock at a glance: Every listing over your threshold, with days on market and comparable evidence ready for each vendor conversation.  
You vs Competition Your position vs. competitors: SSTC pace and market share for your outcode vs. every local competitor. Updated daily, no report to commission.  
Where is the drop_ Valuation to instruction conversion: Instructions won against valuations conducted, with a week-by-week trend. See where the drop-off is opening.    
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Know your market. Know your competitors. Know where to grow.

Competitor Analysis Competitor intelligence by outcode: Instructions won, SSTC pace and market share for every competitor on your patch. Know who is taking your instructions and why.  
Benchmarking Branch vs. market benchmarking: Every branch measured against its local market. Spot underperformance before it costs instructions or starts losing you landlords.  
Branch Feasibility Branch feasibility and expansion: Competitor density, demand index and instruction volume for any area. Data to back an expansion decision without commissioning a report.    
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Win more instructions. Price with confidence.

Most postcode stats are the same, whoever buys them. Sprift AI works like having a data analyst on your team, built around the patch you choose. In seconds it turns property intelligence into valuation packs, pricing evidence, prospecting lists and competitor insight.

Market Intelligence-1 Know your patch

Local whole-of-market market intelligence

Days to SSTC by street, demand index, price trends, and how your agency compares to every competitor in your outcode. Updated daily.

  
Growth Grow your instructions

Business growth opportunities

Ranked lists of long-tenure homeowners most likely to sell before the board goes up. Off-market prospecting built from tenure, EPC, and propensity signals unique to Sprift.

 

  
Outperform Outperform competitors

Competitive threat monitoring

See who is winning instructions in your patch, at what price, and how fast they are selling. Know before your next valuation whether a competitor is undercutting on fees or overpricing to win the instruction.

  

Ask Sprift AI, or let it work for you

Ask it anything. Type a question the way you would ask a colleague and get an answer in seconds, with the source and date on every figure. The case for your next valuation, the homeowners most likely to list next on your patch, how you compare to the agent up the road.

Or let it work for you. Morning Brief, the first Sprift AI agent, works overnight across your outcodes. At 8.30am your briefing is waiting on the dashboard: every market movement, your market share and rank, fees at risk, and the properties to go after, by address.

Only Sprift AI answers from the data nobody else has, so when a vendor challenges your number, you can show them where it came from.

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Answers you can act on

Sprift AI uses trusted property data to help your team complete useful work. No summaries that go nowhere, no guesswork.


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Real property data

Every answer traces back to a specific, verifiable data source with a date stamp. We query 12.5 billion data points and return what is actually there.

Built around your workflows

Use Sprift AI for valuation prep, pricing evidence, stale stock reviews, prospecting, competitor insight and branch reporting.

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Every answer is auditable

Every response includes a provenance block: data source and data-as-at date. Outputs are reproducible, defensible and suitable for regulated contexts including RICS valuations and credit decisions.

AI agents that help get the work done

Sprift AI agents can help prepare packs, build lists, surface risks, summarise evidence and create outputs your team can use.

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An analyst on your team, on demand

Agencies pay third parties for this kind of analysis today. Sprift AI gives your team the same depth of insight in seconds, whenever a valuation or pitch needs it.

Data-Led Development Decisions (1)
Whole-of-market data. One clear view.

Ask about a single property, a street, an outcode, a branch territory or an even wider market, all backed by Sprift’s property data.

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Built on a platform you can rely on

Sprift AI runs on Snowflake Cortex. Not a prototype. The same infrastructure used by banks, insurers and regulated financial services firms worldwide.

That matters. A valuation, a lending decision, a risk call: each one requires data that is accurate, auditable and there when you need it. Snowflake gives Sprift sub-second query times across 12.5 billion data points, with the compliance posture that regulated firms demand.

Speed

Sub-second queries

 
Single property answers in under a second. Batch up to 500 properties in one request, with no throttling at scale.
  
Scale
12.5 billion data points
 
420+ attributes on every UK residential property. Queried live. No stale cached snapshots.
  
Accuracy
1,200+ verified sources 
 
Land Registry, planning authorities, EPC register, flood data and market feeds. Sourced, not scraped.
 
  
Coverage

Whole of market, one view

 
30m+ UK residential properties. Ask about one address, a street, an outcode or a whole territory in the same conversation.
  
Governance

Every answer is traceable

 
Source, methodology, and data date stamped into every response. Outputs your compliance team can stand behind.
  
Platform

Powered by Snowflake

 
Snowflake Cortex + Sprift Data Layer • 12.5B points • 30M+ properties • 1,200+ sources
  
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What our customers say

Daniel CollisSales Director, Gibbs Gillespie

"Sprift has become a valuable tool to support our business activity.

The Market Appraisal reports enhance our credibility and allow us to be more prepared for valuation appointments. Key Facts for Buyers reports show our sellers that we’re knowledgeable and likely to get them a stronger, well-informed and serious offer on their property.

Sprift allows us to enhance our knowledge, solidify our position as property experts, win business, and provide a great service to our clients through the insights we can offer them."

Michelle LawsonOwner & Director, Lawson Financial

"As mortgage brokers, the property data available on Sprift helps us identify potential hinderances right at the start of conversations before submitting an application. It's a real time-saver as we no longer need to go to multiple sources to gather the insights which are crucial for us and our clients when organising a mortgage.

The interactive property reports enable us to provide our clients with an overview of a property in more detail than what they may have received from an agent prior to viewing, which they love." 

Iain CarneDirector, Evolve Building Surveyors

"Sprift has greatly benefited my business both in terms of how I operate and what I’m able to offer my clients as a surveyor. 

The platform helps me complete my background research for a property. It’s streamlined my process for gathering property data as the platform has made it possible to have quick access to most of the information I need in one place to easily build a picture of any property I’m reporting on which is really helpful.   

I also send my clients a Key Property Facts report with their quote which looks really professional. These reports show that I’ve done my research and enhance the service I provide to distinguish me from other surveyors." 

Ian CramptonSales Director, Ferndown Estates

"I’ve been in the industry for 23 years and can safely say that the Sprift Market Appraisal reports are an invaluable tool that reinforce your position as an expert. I love putting the reports together and sharing them and seeing how impressed my clients are.  

The comparables available on Sprift are also good as this data helps our clients understand the kind of price they need to try and achieve and helps us manage expectations.

Compared to other similar platforms I’ve tried, I’ve chosen to stick with Sprift as the platform is much better and a cut above the rest for me." 

Frequently Asked Questions

What is Sprift AI? Sprift AI answers your questions about any property or patch in plain English, inside the Sprift platform. It works from Sprift's own data: 420+ data points on over 30 million UK residential properties, matched to whole of market listings and HM Land Registry completions.

Only Sprift AI answers from the data nobody else has.
How is Sprift AI different from ChatGPT? Sprift AI answers from Sprift's own property data, not the open web. It reads Sprift's records on more than 30 million homes in Great Britain, matched to whole of market listings and HM Land Registry completions, so it can answer questions a general chatbot can't, such as which homes had a new EPC and never came to market.
Does Sprift AI search the internet? No. Sprift AI answers only from Sprift's property data: property records, whole of market listings and HM Land Registry completions. When the data can't answer a question, it says so rather than guessing.
What's the difference between Sprift AI and Sprift Analyst? Sprift AI works on one property or one patch, inside the Sprift platform, and prepares a daily Morning Briefing. Sprift Analyst works across the whole market: many areas, rivals and years at once, with saved and scheduled reports. Sprift AI supports the work on a home. Sprift Analyst supports running the business.
Who is Sprift AI for?

Sprift AI is built for property professionals. Estate and letting agents use it to find their next instruction, prepare for valuations and check any home before they visit.
What do estate agents ask Sprift AI most? Where their next instruction is coming from. About one in four questions asked of Sprift AI and Sprift Analyst in the 30 days to 23 October 2026 was about finding homes to win: price reductions, withdrawn and fallen-through listings, probate, and homes with a new EPC that aren't on the market. Valuation preparation came next.
What kind of questions can I ask? Anything about a property or your patch that Sprift's data can answer. Agents use it most to:

• find homes to win: reductions, withdrawals, fall-throughs, probate and new EPCs that never reached the portals
• prepare for a valuation, including what rival agents are likely to pitch
• check a home's risks before a visit: flood, coal mining, radon, title and planning
• track the market, such as which agents have cut prices most in the last 90 days
• draft letters, posts and scripts for vendor conversations

Not sure where to start? Open Sprift AI and pick from "Try one of these we've prepared for you".
What's the Morning Briefing? The Morning Briefing is the first Sprift AI agent. It waits on your Home page each day with yesterday's moves in your patch and the addresses behind them, one click from your prospecting basket.
Can I ask follow-up questions? Yes. Sprift AI is conversational, so you can drill into an answer, change the area or time period, or ask it to explain a figure without starting again.
Where does Sprift's AI data come from? Four datasets, matched home by home on the Ordnance Survey UPRN: Sprift's property records, whole of market sales and lettings listings, and HM Land Registry completions and sold prices. Sprift's own estimates are labelled as modelled wherever they appear.
What happens when Sprift AI can't answer a question? It says so. It doesn't guess. Asked to guarantee a home wouldn't be down-valued, Sprift AI replied: "No, I can't guarantee that, and it would be wrong of anyone to."
Is a Sprift AI answer a valuation or advice? No. Sprift AI gives automated analysis of Sprift and HM Land Registry data to support your own judgement. It is not a valuation, a forecast, or financial or legal advice. An automated estimate is a guide, and you set the asking price.
Do I need to share my CRM data? No. Sprift AI works from Sprift's market data, so there's nothing to upload or connect.
Is Sprift AI included in a Sprift subscription? No, Sprift AI is a add-on. Existing customers can add it through their account manager. New to Sprift? Book a demo and we'll take you through it.
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Stop looking things up. Start turning property data into action.

The next shift is AI agents that understand the question, find the evidence and create the output. It's coming, powered by the most complete property dataset in the UK.
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