Privacy Policy

Last updated: May 2026

Introduction

Welcome to Sprift Technologies Limited's ("Sprift") privacy policy. Sprift respects your privacy and is committed to protecting your personal data. This privacy policy explains how we look after your personal data, tells you about your privacy rights and how the law protects you.

This policy covers your use of our website, the Sprift platform, and the Sprift mobile application (the "Sprift Mobile App"), including any data you may provide when you sign up, book a demo, purchase a product or service, or interact with us in any other way that involves you sharing your personal data with us. Please read it carefully.

Our services are not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This policy supplements but does not override those other notices.

1. Important information and who we are

Controller

Sprift Technologies Limited is the controller and responsible for your personal data. References to "Sprift", "we", "us" or "our" in this privacy policy refer to Sprift Technologies Limited, registered in England and Wales with company number 10324966, registered office at 3rd Floor, 86–90 Paul Street, London, EC2A 4NE.

Contact details

If you have any questions about this privacy policy or our privacy practices, or to exercise any of your legal rights, please contact our data protection officer by emailing Customer.Success@Sprift.com

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Changes to the privacy policy and your duty to inform us of changes

We keep this privacy policy under regular review and will update it when our data practices change. We will notify existing users of any material changes by email where we have your contact details. The date at the top of this policy shows when it was last updated.

Third-party links

Our services may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party services and are not responsible for their privacy statements. When you leave our website or app, we encourage you to read the privacy policy of every service you visit.

2. The data we collect about you

Personal data means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you, which we have grouped as follows:

Identity Data - first name, last name, username or similar identifier, title, date of birth.

Contact Data - billing address, delivery address, email address and telephone numbers

Financial Data - bank account and payment card details

Transaction Data - details about payments to and from you and details of products and services you have purchased from us

Technical Data - internet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our services

Mobile Device Data - where you use the Sprift Mobile App, we may collect device type, operating system version, unique device identifiers, and app usage analytics data (including session duration, feature usage and error reporting). Where you consent to location services within the Sprift Mobile App, we may also collect location data. Where you opt in to receive push notifications, we will collect a push notification token for your device

Profile Data - your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses

Usage Data - information about how and where you use our website, platform and Sprift Mobile App, products and services.

Marketing and Communications Data - your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated data is not considered personal data in law as it does not directly or indirectly reveal your identity. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data.

We do not collect any Special Categories of Personal Data about you (including details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, or genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you. In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.

3. How is your personal data collected?

We use different methods to collect data from and about you including through:

Direct interactions

You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you apply for our products or services; create an account; subscribe to our service or publications; request marketing; enter a competition or survey; or give us feedback or contact us.

Automated technologies or interactions

As you interact with our services, we will automatically collect Technical Data about your equipment, browsing actions and patterns including any relevant Mobile Device Data. We collect this data using cookies, app analytics tools and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies or otherwise providing services on our behalf. Please see our cookie policy for further details.

Third parties or publicly available sources
We will receive personal data about you from various third parties and public sources, including analytics providers, payment and delivery service providers, organisations we provide products or services on behalf of, and public registers such as Companies House and the Land Registry.

4 How we use your personal data

We will only use your personal data when the law allows us to. Most commonly we will use your personal data in the following circumstances:
• where we need to perform the contract we are about to enter into or have entered into with you;
• where we need to comply with a legal obligation; or
• where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

Purpose	Personal data used (individuals)	Personal data used (limited companies)
Provide our products and services to you including for pricing, quality assurance purposes and handling any complaints you might make	- All personal data we collect as set out in section 2	- Your contact details and the contact details of people associated with your business account - Business account information - Purchase and account history
Take payment for our products and services and debt collection	- Your contact details - Transaction and payment information - Purchase and account history	- Your contact details and the contact details of people associated with your business account - Business account information
Deliver service communications (invoices, notices, updates)	- Your contact details - Transaction and payment information	- Your contact details and the contact details of people associated with your business account - Business account information
Manage our relationship with you, including reviews and surveys	- Your contact details - Purchase and account history	- Your contact details and the contact details of people associated with your business account - Business account information
Operate, maintain and improve the Sprift Mobile App, including crash reporting, performance monitoring and feature analytics	- Mobile device data - Usage data - Technical data	- Mobile device data - Usage data - Technical data
Send push notifications where you have opted in	- Push notification token - Your contact details	- Push notification - Your contact details
Provide location-based features within the Sprift Mobile App where you have consented to location services	- Location data	- Location data
Develop, train and improve AI-powered features including AI Estimates, using anonymised or aggregated data	- Aggregated and anonymised usage data only - we do not use identifiable personal data to train AI models -	- Aggregated and anonymised usage data only
Investigate misuse of your account	- Personal data necessary to investigate the issue, including name, contact information, account and transaction history	- Personal data necessary to investigate the issue, including name, contact information, account and transaction history

Where we process your data because we are legally obliged to

Reason or purpose	Personal data used (individuals)	Personal data used (limited companies)
Understand the information we hold to ensure compliance with data protection legislation	- All personal information that we collect as listed in section 2	- Your contact details and the contact details of people associated with your business account - Business account information
Statutory audits	- All personal information that we collect as listed in section 2	- Your contact details and the contact details of people associated with your business account - Business account information
Assist law enforcement agencies and other public authorities	- The personal data processed would depend on the scope of the enquiry and will be limited to what is necessary to achieve the purpose of the request	- The personal data processed would depend on the scope of the enquiry and will be limited to what is necessary to achieve the purpose of the request

Where we process your data because we have a legitimate interest to do so

Reason or purpose	Personal data used (individuals)	Personal data used (limited companies, sole traders and partnerships)
Maintain and improve our products and services; develop new products and services; conduct market research; management reporting; staff training; maintaining accuracy and relevance of your data; pricing and modelling; and to make suggestions and recommendations to you about goods or services that may be of interest to you	- All personal information we collect as listed in section 2	- Your contact details and the contact details of people associated with your business account - Business account information - Purchase and account history
Direct marketing (where permitted by law or with your consent)	- Your contact details - Usage and profile data - Marketing preferences	- Your contact details and contact details of people associated with your business account - Business account information - Marketing preferences
Establishment, exercise or defence of legal claims	- All personal information we collect as listed in section 2	- All personal information we collect as listed in section 2

AI Estimates

Where Sprift provides AI Estimates as part of its services, these are generated using machine-learning and statistical modelling techniques applied to non-personal data. We do not use identifiable personal data to train or develop our AI models .

AI Estimates are provided for information only and do not constitute professional advice. They are not guaranteed and results may vary. Decisions based solely on AI Estimates are made at the user's own risk.

Marketing

We may use your identity, contact, technical, usage and profile data to decide which products, services and offers may be relevant for you. You will receive marketing communications from us if you have requested information from us or purchased services from us and you have not opted out of receiving that marketing.

We will get your express consent before sharing your personal data with any third party for marketing purposes. You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message or by contacting us.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.

5. Disclosures of your personal data

Service providers - third-party suppliers who provide IT systems, cloud hosting, data platforms, payment processing, analytics, crash reporting, push notification delivery, and other operational services. These providers process personal data on our behalf and are subject to data processing agreements requiring them to protect your data.

Professional advisers - lawyers, accountants, auditors, insurers and other professional advisers who provide services to us.

Regulators and public authorities - the ICO, HMRC, law enforcement agencies and other regulatory bodies where we are required by law to disclose data.

Business transferees - third parties to whom we may sell, transfer or merge parts of our business or assets. Any new owners will use your personal data in the same way as set out in this policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. A list of our approved sub-processors is available in our Sub-Processor Register here.

6. International transfers

In common with other organisations, we use third parties located in other countries to help us run our business. As a result, personal data may be transferred outside the United Kingdom. We have taken steps to ensure all personal data is provided with adequate protection and that all transfers outside the UK are done lawfully, including through the use of UK-approved standard contractual clauses or adequacy decisions where applicable.

7. Data security

We have put in place appropriate technical and organisational security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We limit access to your personal data to those employees, agents, contractors and other third parties who have a legitimate business need. They will only process your personal data on our instructions and are subject to a duty of confidentiality.

We have procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Where you use the Sprift Mobile App, you are responsible for keeping your device secure and for ensuring that your login credentials are not shared with or accessible to others. If you believe your account has been compromised, please contact us immediately at Customer.Success@Sprift.com.

The transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of data transmitted to our products, services or Mobile App - any transmission is at your own risk.

8. Data retention

We will keep your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting or reporting requirements.

In general, we retain personal data associated with your account for the duration of our relationship with you and for a period of 6 years after the end of that relationship, in line with our contractual obligations and applicable limitation periods. Mobile Device Data and App Analytics data are retained for a shorter period (typically 12 months) unless required for longer for legal or security purposes.

9. Your legal rights

Under UK data protection law you have the following rights in relation to your personal data:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

- if you want us to establish the data’s accuracy;

- where our use of the data is unlawful, but you do not want us to erase it;

- where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims;

- you have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

You will not have to pay a fee to exercise any of these rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive, or we may refuse to comply with your request in those circumstances.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer if your request is particularly complex or you have made a number of requests, in which case we will notify you and keep you updated.

To exercise any of your rights, please contact us at Customer.Success@Sprift.com.

10. Mobile app - additional information

App store distribution

The Sprift Mobile App is available for download via the Apple App Store and Google Play Store. By downloading and using the Sprift Mobile App, you agree to the terms of the relevant app store as well as this privacy policy and Sprift's Terms and Conditions.

Permissions

The Sprift Mobile App may request the following permissions on your device:

- Location - to provide location-based property search features. This permission is optional and you may use the app without granting it. You can revoke this permission at any time in your device settings.

- Push notifications - to send you service alerts and updates. This permission is optional. You can opt out at any time in your device settings or by contacting us.

- Camera/photo library - where relevant to uploading property images. This permission is optional and only requested when you attempt to use this feature.

Data collected automatically by the app

When you use the Sprift Mobile App, we automatically collect certain data to operate and improve the app, including: device type and model; operating system version; unique device identifiers; app version; session duration and feature usage data; and crash and error reports. This data is used for the purposes of operating, maintaining and improving the app and is not used to identify you individually unless it is combined with other personal data we hold about you.

Third-party SDKs

The Sprift Mobile App may use third-party software development kits (SDKs) for analytics, crash reporting and push notification delivery. These SDKs may collect data directly from your device in accordance with their own privacy policies. We only use SDKs from reputable providers and require them to process data in accordance with applicable data protection law.

Uninstalling the app

If you uninstall the Sprift Mobile App, locally cached data will be deleted from your device. However, data already transmitted to Sprift's servers will be retained in accordance with our data retention policy set out in section 8 above. To request deletion of your personal data, please contact us at Customer.Success@Sprift.com.

11. Glossary

Lawful Basis

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service and experience. We make sure we consider and balance any potential impact on you and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you, unless we have your consent or are required by law to do so.

Performance of Contract means processing your personal data where it is necessary for the performance of a contract to which you are a party, or to take steps at your request before entering into such a contract.

Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation to which we are subject.

External Third Parties

- Service providers acting as processors, including cloud infrastructure providers (Microsoft Azure, Amazon AWS, Google Cloud Platform), data platform providers, analytics providers, payment processors and app infrastructure providers.

- Professional advisers including lawyers, bankers, auditors and insurers who provide legal, banking, insurance and accounting services to us.

- Partners with whom we act as joint controllers

- Regulators and other authorities including the ICO and HMRC who require reporting of processing activities or other information in certain circumstances.